I’m Ellen Drewes, a product designer from San Francisco with a diverse skill set and over a decade of experience in innovative and empathetic design, strategy and leadership.
Product: Quantcast Choice CMP
Project: Product design and strategy from 0
Role: Lead/Sole Designer
Outcome: Designed and launched in under a quarter, the platform became the most widely adopted CMP in the market.
I made something that interrupted billions of user journeys. Potential karma and UX principles aside, here’s why I’m proud of it.
Product: Amplitude Experiments
Project: Task and Roadmapping
Role: Principal Designer/Facilitator
Outcome: insanely customer-focused roadmap, ranked in alignment with customer value
Can collaboratively building a user task map help fullstack product teams do their best work yet? Signs point to yes
Product: Quantcast for Marketers, Quantcast for Publishers
Project: Led product design, research and strategy for foundational stages of the products
Role: Lead/Principal Designer
Outcome: Launched in 2021, the Quantcast Platform has received positive reviews from users, with many praising its ease of use, fast implementation on high-traffic websites, and significant time-saving capabilities.
Adtech and its tools have become crushingly complex. Hypothesis: AI plus great UX can return joy and creativity to the industry and the art.
Product: Prosper.com
Project: UI and UX product overhaul
Role: Lead designer
Outcome: Site launched to succesful metrics, loan originations drastically improved
Redesigning finance: taking a legacy loan app to a best-in-class user experience and unlocking the 3 minute application
Product: JustAnswer
Project: Research program, discovery
Role: Lead designer
Outcome: Deep database of validated user value hypotheses, opening up new markets, revenue streams and products
User problem: the human condition (or how user research unlocked a universe of product possibility)
Product: Cornerstory.com
Project: App design
Role: Designer and founder
Building Cornerstory.com: adventures as a designer/founder
Product: Decorati
Project: Product design, strategy
Role: Sole Designer
Outcome: Acquired by Gilt.com
Building an ecosystem: creating and pivoting a platform that brought an industry online
Product: Cloudfunded
Project: App design
Role: Sole Designer
Outcome: Promising reception but regulatory purgatory
Can angel investing help everyone? Bootstrapping big ideas from the ground up
